I will share the strategies that ensure effective communication to the right audience.
I will teach you step-by-step so you know what you need to write and how to edit it.
I will teach you how to tell people what you do and convert them to customers!
My name is Eloise and I founded .eloise. design co. 8+ years ago to help individuals and small businesses communicate their brand through voice and visuals.
Finding someone to design your brand is easy. (visuals)
Learning how to communicate your brand and business is hard. (voice)
My team and I develop and teach brand messaging for hundreds of small businesses and now we can teach you at your pace. Whether you own your own business or you are a marketer who needs help writing and communicating for a brand - this course is for you!
LET'S DO THIS TOGETHER
I WILL WALK YOU STEP-BY-STEP ON MY SCREEN
EQUATION + FOUNDATION + MESSAGING
You will learn and complete the brand message equation as well as develop a foundation that will guide ALL of your writing, speaking, sales, marketing, and advertising.
You will learn how to edit your writing as well as learn to write for non-profits and empathetic sales techniques through step-by-steps instructions and examples.
WHAT YOU LEARN
You will learn how to utilize ChatGPT, write social media bios and captions, and write for individual and marketing emails.
CLARITY + CONFIDENCE + CONSISTENCY
You will gain clarity of your brand and business so that you are able to write and speak with clarity. When you confuse, you lose.
You will gain confidence in your abilities and confidence in sharing your brand with others which will gain you more customers and clients.
You will learn how to be consistent so that your build brand awareness.
BUSINESS + FOCUS
To get the most out of this course, you will need a business that offers products or services. It is ideal if you have an established visual brand (logo and design). You will want to make sure the visual and written elements of your brand are aligned. This course will ensure you do.
This course can be completed quickly as each video only has what you need right now. You will need a computer, access to wifi, and time to dedicate to doing each lesson with me as I do it.
IMPACTS THE WHOLE BUSINESS
"I have gained SO much clarity that will impact our goals and work this coming year. I am now confident when I go to an event and tell people about my business. I am not just telling them what I do,
I am communicating how it impacts our clients."
Christina (Brand Message Workshop Attendee)
SELF-PACED VIDEO LESSONS
What is Brand Messaging, Terms, 3C’s
Brand Message Strategy
Brand Message Equation
Brand Message Foundation
Tone of Voice & Point of View
Writing Your Messaging
Empathetic Sales Strategies & Copy
3 Easy Steps to Improve Your Brand Messaging
WORKBOOK + BONUS CONTENT
Recommended Apps and Resources
How to utilize ChatGPT
How to write Social Media Bios and Captions
How to write emails